Policy Labs #3 Policy Labs #2 Policy Labs #1
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Policy Labs #3

Unleashing Creative Entrepreneurship to Rebuild Ukraine

15—17 November 2023, Vienna

The leading question of the third Policy Lab was: Will the Ukrainian CCS tap into the proposed resources to ensure progress toward the outlined goals, including building a resilient, creative economy?

To address it systematically, the lab’s programme divided the profound question above into closer-to-bite-size issues, including why engaging the CCS in the recovery, reconstruction, and modernisation processes is critical. Is the Ukrainian CCS and its subsectors ready to perform its role? What challenges on policy and institutional levels remain to be addressed to unlock the CCS's full potential?


#1Understand the economic and social contribution of CCS to build political support

In the pursuit of fostering a more dynamic and interconnected society, it is imperative to strategically embed the CCS issues within the broader framework of Ukrainian priorities. Recognising the transformative potential of the CCS in shaping societal values and contributing to national economic development, this section focuses on four key dimensions: social reintegration, human capital, territorial regeneration, and economic growth.

#2Build capacity of the CCS in Ukraine

In Ukraine, there is no doubt that the CCS is a vibrant tapestry woven together by passionate creators, ingenious ideas, and a rich cultural heritage. However, this thriving environment is juxtaposed with a stark reality – the CCS remains on the periphery of policymakers’ priorities. While the sector boasts forward-thinking initiatives, the disorganised nature of each subsector functioning in silos impedes its collective impact.

#3The required policy and institutional framework

The deliberations on the final theme were enriched by a two-day program that included a panel discussion and two insightful interventions by experts. The discussions encompassed a range of case studies, specifically focusing on the film industries in the USA, Croatia, and Ukraine. Additionally, attention was directed towards collaborative and systematic approaches to developing cultural hubs and city branding.


Anastasia Bondar

Deputy Minister of Culture and Information Policy for Digital Transformation (Ukraine)

Vena Brykalin

Editor-in-Chief of Vogue Ukraine (Ukraine)

Montserrat Pareja-Eastaway

Ph.D. in Applied Economics and Director of the Cultural Management Master’s program at the University of Barcelona (Spain)

Olena Honcharuk

Acting General Director of the Oleksandr Dovzhenko National Centre, the Ukrainian state film archive (Ukraine)

Iryna Horova

Founder and CEO of Pomitni music label (Ukraine)

Halyna Hryhorenko

Culture and Creative Industries Expert, formerly Deputy Minister of Culture and Information Policy of Ukraine (Ukraine)

Jari-Pekka Kaleva

Managing Director at the European game industry umbrella organization, EGDF, and as the Chief Policy Advisor at Neogames Finland Association (Finland)

Wily Kokolo

Policy Officer at the Directorate-General for Education, Youth, Culture, and Sport within the European Commission (Belgium)

Olga Kolokytha

Academic Director of the Master in Music Management and the Master in Music for Applied Media at the University for Continuing Education Krems (Ukraine)

Julia Kostetska

Publisher of Vogue Ukraine and the Founder/CEO of Vanguard Media Holding LTD, a Condé Nast International licensee (Ukraine)

Reanne Leuning

Head of internationalisation programs for the creative sector at Advantage Austria (Austria)

Natalia Libet

Film producer and co-owner of »2Brave Productions,« a women-led pro- duction company in Kyiv (Ukraine)

Chris Marcich

CEO of the Croatian Audiovisual Center (Croatia)

Luiza Moroz

Policy analyst and researcher leading the Creative Industries unit at the Ukrainian Centre for Cultural Research (Ukraine)

Dana Pavlychko

leader with over 15 years of experience transforming and scaling social enterprises across the EU and Ukraine, founder of The Second Derivative, a company facilitating blended finance for impact investing (Ukraine)

Yaroslav Petrakov

Regional Coordinator for Culture and Media in the EU-funded project »Restoring Ukraine Together« (Ukraine)

Luka Piskoric

Managing Director of Poligon, an institute for the development of creative industries (Slovenia)

Marko Popovic

Culture and Creative Industries Senior Project Manager, Head of Program and Project Manager at Creative Industry Kosice (CIKE) (Slovakia)

Codin Popescu

Co-Founder and Co-CEO at Artivive, the premier global platform for AR art (Romania/Austria)

Rui Quinta

Co-founder of Toyno and With Company, a Lisbon-based design firm specializing in Futures, Strategic Design, Creativity, and Innovation (Portugal)

Gianluigi Carlo Ricuperati

Writer, essayist, and entrepreneur, is the Founder and Director of Nova Express sil, a publishing and consulting agency (Italy)

Damir Sagolj

Photojournalist covering conflicts in the Balkans, the Middle East, and global stories, a 2004 Pulitzer Prize finalist and a 2018 Pulitzer Prize winner (Bosna and Herzegovina)

Helen Slidna

Culture Entrepreneur, founder of Tallinn Music Week and Station Narva festivals (Estonia)

Francesca Thyssen-Bornemisza O.D.

Philanthropist, art patron, and ocean advocate, founder of TBA21 Thys- sen-Bornemisza Art Contemporary and Co-founder of TBA21-Academy (Switzerland)

Tetiana Stakhivska

Founder of »Creative Initiatives Ltd« in Kyiv (Ukraine)

Mariana Tomyn

Director of the Department of Cultural Heritage at the Ministry of Culture and Information Policy of Ukraine (Ukraine)

Marc Wilkins

Film director and entrepreneur, now calls Kyiv his home, co-founder of The Naked Room, a Kyiv gallery showcasing contemporary Ukrainian art (Switzerland)

Natalia Zhevago

Founder of Cultural Project, an educational organisation that provides programs in visual art, music, philosophy, and literature (Ukraine)


Yana Barinova

Project Manager for European Policies and Ukrainian affairs at the ERSTE Foundation

Philippe Kern

Founder and managing director of KEA

Aleksandra Ćwik-Mohanty

Senior consultant at KEA